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All advertising content must be appropriate for a general audience and must comply with all laws and rules and regulations that apply to the advertiser, the advertising content, and any location where the advertisements may appear. Placing the citation on the ad unit is preferred as it provides the best customer experience but, where ad space is limited, placing the citation on the landing page instead is acceptable. Ads cannot contain provocative, suggestive imagery such as partial nudity, blatantly sexual prurient poses or models in lingerie. If the ad has limited space, it might be necessary to structure the ad as a sequence of slides or obtain a written waiver from AAMS from showing some of the information above. The packaging for the beverage can be reproduced only if it complies with the foregoing ad content rules.
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